Times Square 3D billboards have become some of the most recognizable examples of digital out-of-home advertising. Their anamorphic visuals make products, characters, and scenes appear to extend beyond the screen, creating eye-catching experiences for people in the street and online.
In this guide, we’ll look at 17 remarkable Times Square 3D billboards, how naked-eye 3D works, how much Times Square billboard advertising can cost, and what it takes to create a 3D LED billboard.
Table of Contents
1. Is there a 3D billboard in Times Square?
Yes — and not just one. Times Square is home to some of the largest and most-watched 3D billboards in the world. Located at the intersection of Broadway and Seventh Avenue in Midtown Manhattan, New York City, its screens run 24 hours a day in front of one of the most diverse daily audiences anywhere.
1.1 3D Billboard Times Square Location
Several landmark screens define the Times Square 3D billboard landscape:
- Nasdaq MarketSite Screen — a massive curved display wrapping around the building facade, one of the most recognisable screens in Times Square
- One Times Square — the building famous for the New Year’s Eve ball drop, its exterior screens attract global media attention year-round
- Broadway between 44th and 45th Streets — a high-traffic stretch lined with large-format LED displays ideal for anamorphic 3D content
- Midtown Financial Center (MiFi) — a premium digital display targeting the financial district audience
- The Trio — three synchronised outdoor LED screens that run coordinated 3D content simultaneously, creating a wraparound visual experience
Together, these screens reach millions of viewers daily — both on the ground and through social media shares worldwide.
2. Why Times Square is Ideal for 3D Billboards
No other location combines foot traffic, media exposure, and cultural prestige at this scale.
Ads in Times Square run in front of the world’s most diverse daily audience — tourists, commuters, media crews, and global brands all passing through the same block. A single 3D campaign here doesn’t stay on the street; it gets photographed, filmed, and shared worldwide within hours. For brands, that kind of organic amplification is impossible to buy anywhere else.
The 3D format works especially well here. In a space already saturated with digital displays, anamorphic visuals are the one format that still stops people in their tracks.
See what that looks like in practice — here are 17 of the most remarkable Times Square 3D billboards ever displayed.
3. 17 Most Remarkable Times Square 3D Billboards!
3.1 House of the Dragon 3D Billboard in Times Square
Introducing the spectacular Times Square 3D Billboard, showcasing the highly anticipated series “House of the Dragon” by HBO! Get ready to be transported to the mesmerizing world of Westeros once again. This thrilling prequel to “Game of Thrones” takes us back in time, revealing the epic history of House Targaryen.
With stunning visuals, intense drama, and captivating characters, “House of the Dragon” promises to be a must-watch for fans and newcomers alike！
3.2 Splash 3D Screen
This large 3D LED display shows audiences super vivid animation with splash to impress every person passing by. The gigantic screen shows every details of the videos, and 3D effect can be achieved almost from every angle.
From breathtaking natural landscapes to thrilling action sequences, the Splash 3D Screen delivers an unforgettable viewing experience.
3.3 Balenciaga x Fortnite 3D Billboard
Experience the immersive 3D Billboard collaboration between Balenciaga and Fortnite in the heart of Times Square, New York City. Get ready to be transported into a world where high fashion meets gaming.
This towering K9 sensation was seen donning a stylish hoodie, pants, and sunglasses, courtesy of the renowned fashion house Balenciaga. The fusion of gaming and high fashion created a visually stunning spectacle that captured the attention of passersby. Witness the unforgettable moment when Doggo, dressed in Balenciaga’s trendy attire, conquered the heart of New York City’s iconic Times Square.
3.4 RayBan Billboard in Times Square By FotoFetch
This billboard installed on the street corner attracts huge human traffic and generates large amount of sponsorship revenues. This can be one of the best 3D ads in time square and 3D advertising typical examples.
3.5 BMW XM 3D Ads Screen, New York
To launch the high-powered hybrid-electric BMW XM series, BMW chose to create the world’s first automotive animation on a 14,000 square foot 3D billboard above the EDITION Hotel at the corner of 47th Street and Seventh Avenue in Times Square.
This impressive 3D animation showcased the BMW XM slowly driving out of a garage, as if it were driving over the heads of passersby. This unique approach generated strong attention and interest in the BMW XM among the public.
3.6 Times Square 3D Billboard Tiger
The tiger on this large screen is vivid and dynamic, capturing people’s attention. It leaps forward and jumps right in front of the audience, as if breaking through the screen, affirming the saying: “break the rules!”
3.7 Coca Cola 3D Billboard Times Square
Be a part of history as you witness Coca Cola’s first-ever digital story through this immersive advertising campaign. Located in Times Square, New York, this captivating 3D digital billboard engages the audience with a multi-screen anamorphic approach, leaving a lasting impression.
In the previous period, Coca Cola officially launched the world’s first 3D robotic billboard in Times Square. This billboard has dimensions of 68 feet by 42 feet and is made up of 1,760 individual moving LED screens, distinguishing it from traditional billboards or giant digital displays.
3.8 Spirit Halloween Times Square Animated 3D Billboard
Spirit Halloween’s Times Square billboard, created by Groove Jones, uses a forced perspective illusion to deliver a stunning 3D effect. Featuring floating ghosts, creepy pumpkins, and eerie animations, it captures the spooky spirit of Halloween while drawing massive crowds.
This innovative display transforms Times Square into a haunted spectacle, showcasing Spirit Halloween’s iconic costumes and decorations. Perfect for social media, it’s a must-see attraction that blends horror and fun, making it a standout feature of the Halloween season.
3.9 The Gray Man Netflix 3D Billboard Times Square New York City - Ryan Gosling
The Gray Man Netflix 3D billboard in Times Square brought Ryan Gosling’s action-packed thriller to life with jaw-dropping visuals. Explosions, car chases, and Gosling’s intense stare leaped off the screen, grabbing the attention of everyone passing by.
This eye-catching display turned Times Square into a cinematic experience, perfectly capturing the film’s high-octane energy. It was a must-see for movie fans and a brilliant way to hype up Netflix’s blockbuster hit.
3.10 Boba Fett Lords Over Times Square in 3D Billboard
To celebrate The Book of Boba Fett, ILM and LG teamed up with Tippett Studios to create a jaw-dropping 3D billboard in Times Square. The massive display makes it look like Boba Fett flew straight from Tatooine, throne and all, to hang out and people-watch in the heart of New York City.
The billboard’s clever 3D effect brings the iconic bounty hunter to life, complete with subtle head tilts as if he’s checking out the crowd below. It’s a fun and immersive experience that turns Times Square into a Star Wars fan’s dream, blending the galaxy far, far away with the energy of the city.
3.11 Netflix Film Slumberland starring Jason Momoa 3D Billboard Times Square
Netflix lit up Times Square with an incredible 3D billboard for Slumberland, featuring Jason Momoa in all his adventurous glory. The vibrant display pulls you into the film’s dreamlike world, making it feel like the magic of Slumberland is spilling into the city.
The billboard’s dynamic 3D effects and bold visuals perfectly capture the film’s whimsical spirit, drawing crowds and sparking excitement. It’s a brilliant way to bring the movie to life and turn Times Square into a portal to another world.
3.12 NEW Forspoken Square Enix 3D Billboard in Times Square New York City
Square Enix and Luminous Productions unveiled a stunning 3D billboard in Times Square to celebrate the release of Forspoken. The vibrant display brings the game’s magical world to life, with breathtaking visuals that make it feel like the action is leaping off the screen.
This eye-catching billboard captures the game’s fast-paced energy and fantastical elements, drawing in both gamers and passersby. It’s a perfect way to showcase Forspoken’s immersive adventure in the heart of NYC.
3.13 Destroy All Humans 2 Reprobed Times Square 3D Billboard NYC
The Destroy All Humans 2 Reprobed 3D billboard in Times Square brought chaos and humor to NYC, perfectly capturing the game’s alien invasion theme. With its dynamic visuals and quirky animations, it felt like the mischievous Crypto was causing havoc right in the heart of the city.
This bold and playful display turned heads, blending retro sci-fi vibes with modern 3D technology. It was a fun and fitting tribute to the game’s irreverent spirit, making Times Square feel like ground zero for an alien takeover.
3.14 Apex Legends Revelry EA Games 3D Billboard in Times Square New York City
EA Games lit up Times Square with a brand-new 3D billboard for Apex Legends Revelry, showcasing the game’s high-energy action and vibrant characters. The immersive display made it feel like the battle arena had expanded into the heart of NYC, drawing in both gamers and curious onlookers.
With its bold colors and dynamic animations, the billboard perfectly captured the excitement of Apex Legends. It was a stunning way to celebrate the game’s latest season, turning Times Square into a hub for gaming enthusiasts and adding a burst of energy to the city.
3.15 LEGO 3D Billboard in Times Square
The LEGO 3D billboard in Times Square brought a playful burst of creativity to the city, showcasing the iconic bricks in a larger-than-life display. With its vibrant colors and clever animations, it felt like stepping into a world where imagination comes to life.
This eye-catching billboard captured the timeless charm of LEGO, appealing to both kids and adults alike. It turned Times Square into a colorful playground, reminding everyone of the endless possibilities that come with a little creativity and a lot of bricks.
3.16 Dior's first 3D Billboard Ad in Times Square, New York
Dior unveiled a striking 3D billboard in Times Square to celebrate the launch of their Miss Dior fragrance campaign starring Natalie Portman. The anamorphic display brought a touch of elegance to the city, blending luxury with cutting-edge technology.
The billboard’s immersive visuals made it feel like Portman and the fragrance’s essence were coming to life. It was a captivating way to mark the campaign’s debut, drawing attention from both fashion enthusiasts and everyday visitors in Times Square.
3.17 Spider-Man 2 - PlayStation 5 Video Billboard Ad in Times Square
PlayStation lit up Times Square with a thrilling video billboard for Spider-Man 2 in 2023. The massive screen showcased the game’s high-flying action and stunning visuals, making it impossible to miss amidst the bright lights of NYC.
The billboard brought the excitement of the game to life, with Spider-Man swinging through the city in vivid detail. It was a perfect fit for the energy of Times Square, drawing crowds and adding to the buzz of one of the world’s most iconic locations.
Want to explore more 3D billboard examples from around the world?
Check out our guides:
4. How Does the 3D Billboard Times Square Work?
The 3D effects of 3D billboard can be achieved without glasses, meaning people can see the vivid 3D videos with naked eyes.
Simply put, a 3D billboard displays two images on an LED screen from two different perspectives, which are combined into one footage to create the illusion of space and depth in your brain.
The basic principle typically used for 3D display, such as in 3D movies, is to separate the content provided to the viewer’s left and right eyes. This allows each eye to receive a different image for the left and right eye, resulting in the perception of a 3D image in the viewer’s brain.
To achieve a glasses-free 3D effect on a display screen, it is often done by using the distance, size, shadow effects, and perspective relationships of objects within a 2D video image to create a three-dimensional effect. It’s similar to how artists can create realistic 3D images on a flat surface using just a pencil, like what we see in sketches.
What is more, a high-quality LED screen is needed. There are some principles for you to refer to:
4.1 Requirements for LED Display
- High dynamic contrast for vibrant and lifelike visuals
- High refresh rate: ≥3840Hz for smooth display of content
- High grayscale: ≥14-bit for accurate and detailed color representation
- Supports configuration with multiple graphics cards for enhanced performance and versatility
4.2 Other Necessary Elements
- LED control system with LED video processor
- Synchronized Video Server Platform (Multi-channel Media Control Software and Video Server)
- Customized 3D contents
- Audio system
4.3 High-quality 3D Contents
Closely related to glasses-free 3D is the design and processing of video materials. Firstly, the material resolution needs to be customized point-to-point.
After selecting the main perspective, three-dimensional software is used to create a three-dimensional structure based on the perspective relationship of the displayed objects. Three-dimensional software is employed to construct and simulate a three-dimensional perspective space.
With the assistance of professional editing and rendering software, the three-dimensional effect is rendered onto the video material.
Finally, professional multi-channel media control software and video servers are used for decoding and playback, optimizing the presentation of dynamic three-dimensional effects in space.
5. How Expensive Is A Billboard in Times Square?
It depends on many factors, for example, the media types, the length of your advertisements, and the location of the billboard. The costs of renting a billboard on Times Square for one day can range from $5000 to $50,000 or even more.
Generally speaking, the costs for 1-3 days advertisements can be around $5000 to $25,000.
6. How to Create 3D Billboard in Times Square?
Here are several factors for you to refer to create a high-standard 3D billboard in Times Square!
- (1) Appropriate locations
- (2) Screen sizes
- (3) Perfect design by professional team
- (4) Vivid 3D contents to impress people with your brand images
- (5) Lighting and other environmental factors
6.1 Appropriate locations
First, you should research areas with high pedestrian traffic to find a place that has high human traffic but also you can afford the costs.
Second, consider maximum visibility from different angles, and also, the reasonable viewing distance, which will decide the format of 3D contents you need to display on it.
6.2 Screen sizes
The screen size is not only related to the final costs you will spend on it – but you also need to choose different sizes compared with these screens that are around your targeted screen, which can make people pay more attention to your LED screen!
6.3 Design by professional team
It is indespensable for you to find a professional design team as some crucial factors will be determined by them. For instance:
(1) How to impress people with your brand image;
(2) How to attract people to focus on your information but not your competitors’
(3) In-time delivery and production.
6.4 3D contents
There are four common styles of 3D content: modern, anime, mechanical, and cartoon.
The pricing is determined by various factors including resolution, 3D scene construction, special effects, and specific requirements, as these elements determine the level of production difficulty.
The content production consists of two stages: the preparatory period and the official production period.
In this article, we discuss how to produce 3D contents – the whole process:
6.5 Lighting and other environmental factors
Choosing the appropriate lighting scheme can enhance the effect of 3D billboards during the day or at night. Bright and high-contrast colors can attract more attention during the day, while soft tones may work better at night.
What is more, you can consider to add some interactive factors to improve the entertaining elements such as interactive games and QR codes!
7. The Future of 3D Advertising in Times Square
Emerging Trends
More interactive 3D billboards that react to viewer movements or weather conditions. AI-driven content allows for personalized or adaptive advertising.
Technological Advancements
Higher-resolution screens improve the clarity and realism of 3D effects. Holographic displays or augmented reality (AR) integration for a more immersive experience.
Expansion to Other Locations
Cities around the world will follow Times Square’s lead, adopting 3D billboards in other high-traffic areas.
Sustainability
Focus on energy-efficient LED screens and eco-friendly practices to reduce environmental impact.
Innovative Marketing Strategies
Brands may combine social media with 3D billboards for integrated campaigns, encouraging user participation and interaction.
Deeper Viewer Engagement
As the technology evolves, 3D ads will likely offer customized experiences for individual viewers, creating even deeper engagement and stronger emotional connections with brands.
8. To Sum Up
Times Square 3D billboards have changed the way brands use outdoor advertising. With large LED screens and creative 3D content, brands can turn a busy location like Times Square into a memorable advertising experience.
If you’re planning a 3D LED billboard project, it’s important to consider the screen size, display specifications, content, viewing environment, and overall cost before getting started.
Looking for a 3D LED display for your project? Contact Linsn LED for product specifications, pricing, and project support.
9. Best 3D LED Display Solutions Recommendations!
9.1 EV960 3D LED Panels
- 480*320mm Panel Design
- SMD 3 in 1 LED Encapsulation Technology
- Dual Service with Frontal and Real Maintenance
- High Protection Aluminum Chassis Panel Design
- CE,Rohs Approved
- 3 Years Warranty and 5% Spare Part
| Model name | P6.67 | P8 | P10 |
| Pixel Pitch (mm) | 6.67 | 8 | 10 |
| Pixel Density (dot/m2) | 22500 | 15625 | 10000 |
| LED sealing Type | SMD2727 | SMD3535 | SMD3535 |
| Module Size (mm * mm) | 480*320 | 480*320 | 480*320 |
| Module Resolution (PX* PX) | 72*48 | 60*40 | 48*32 |
| Brightness (cd/m2) | 6000 | 6500 | 6500 |
| Grey Scale（bit） | ≥14 | ≥14 | ≥14 |
| Refresh Rate (Hz) | 3840 | 3840 | 3840 |
| Maximum Cabinet Power Consumption (W) | 550 | 550 | 550 |
| Average Cabinet Power Consumption (W) | 150 | 150 | 150 |
| Cabinet Size (mm * mm) | 960*960 | 960*960 | 960*960 |
| Cabinet Weight (Kg) | 28KG | 28KG | 28KG |
| Cabinet Thickness(mm) | 75 | 75 | 75 |
| Horizontal Viewing Angle (Deg) | 160 | ||
| Vertical Viewing Angle (Deg) | 140 | ||
| Input Voltage (V) | 110-220V/200-240V | ||
| Working Temperature (℃) | -20~ +40 | ||
| Working humidity（RH） | 10%~90% | ||
| Storage temperature range | -40~ +80 | ||
| Operation humidity (RH): | 10%~90% | ||
| Waterproof Level | IP66 | ||
| working life | 50000H | ||
| Working Environment: | Outdoor | ||
| Installation Method | Fixed Installation | ||
9.2 OF800 Frontal Service LED Screen
- 800×900mm & 800*1200mm
- SMD 3 in 1 LED Encapsulation Technology
- Frontal Service Design for Easy Installation
- CE, RoHS, FCC Approved
- 3 Years Warranty and 5% Spare Part
Linsn LED 3D LED Display Solutions
Linsn LED owns a professional team to provide a set of 3D solutions to produce Naked-eye 3D project.
(1) 90° right angle curved installation, LED display installation blends with the installation building,to achieve 3D display surface; Curved part for custom size, to achieve good curved display effect;
(2) LEDs have high color, high brightness, and can display properly in direct sunlight conditions;
The color of the led display is perfectly integrated with the ambient light;
(3) Drive ICs support high grayscale, 3840Hz refresh rate, HDR high dynamic contrast, low power consumption and energy saving.
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