After the rise of 3D technology in 2013, it caused a stir in the LED display industry. In 2020, Wave 3D LED display in South Korea and naked eye 3D spaceship giant LED wall in Chengdu, China became popular, LED display with naked eye 3D technology returned to the public eye and brought people visual shock with amazing display effect.
When more and more application cases are produced, the naked eye 3D display has become the focus of urban network celebrities, showing the prosperity of the city.
1. What Is 3D LED Display?
3D LED screen is a display that allows the display of 3D effects that can be seen with the naked eye, without the need for professional glasses.
This screen offers extremely realistic 3D effects, can display the content perfectly and attracts the attention of passers-by.
To further explain what is 3D LED screen, it is a kind of innovative LED display combining both LED display technology, and 3D contents to create a much more impressive visual effect than traditional LED/LCD display.
1.1 What Is 3D OOH?
If you are interested in advertising, there may be a word you have already met: OOH advertising.
Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer’s home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between. If you see an ad outside of your home (and it’s not on your mobile!), then you are most likely looking at some kind of OOH ad.
What is OOH advertising?
OOH means ‘out of home advertising’, representing it can be found outside of a consumer’s home.
If you are outside your home, you are most likely finding some kinds of OOH advertising such as LED billboard, bus shelters, etc.
Therefore, 3D OOH is a new type of advertising which is rising up recently, taking the advantages of both extended coverage of targeted customers brought by OOH advertising, and also the ability of grapping people’s eyes immediately inherited by 3D billboard.
You can totally believe 3D OOH billboard can be your one of the best ways of advertising and educating.
1.2 What Are the Sizes?
Generally speaking, for the indoor screens, the screen size should be above 3sqm; for outdoor applications, the screens are often more than 100sqm, and the height from the ground at the bottom should not be more than 10m.
1.3 What Is the Appropriate Viewing Angle?
The best viewing angle is 45-degree diagonal position of the screen.
But as long as you are still at a reasonable viewing distance from the screen, you can still see the 3D visual effect.
1.4 How to achieve the Hologram 3D display?
Here are some recommended configurations:
1, high refreshment: ≥3840hz
2, High grayscale: ≥14bit
3, High dynamic contrast
4, Configure multi-graphics card
A professional decoder and 3D video source are also needed.
2. How 3D LED Display Works?
3D refers to three-dimensional space. Compared with the ordinary two-dimensional picture, 3D is more three-dimensional and realistic, giving the audience a sense of immersion.
The three-dimensional sense comes from the human visual system. The basic principle of 3D display is to use glasses or other devices to separate the content area for the viewer’s left eye and right eye, so that the two glasses get the images of the left eye and right eye respectively, and finally produce a three-dimensional feeling in the brain.
The current 3D technology can be divided into glasses type and naked eye type. Glasses-based 3D technology can be divided into chromatic aberration type, shutter type and polarization type (also called color division, time division and light division).
3D technologies can be divided into three types: lens arrays, barrier fences and directional light sources. The principle and imaging effect of each technique are somewhat different.
2.1 Glasses Type - Masking 3D Technology
The 3D display control scheme of LED full-color display is generally shutter-type 3D technology. Shutter type 3D mainly achieves 3D effect by increasing the refresh rate of the screen. By splitting the image into two frame by frame, forming the corresponding left and right eyes.
These two sets of pictures of, displayed in a continuous interlaced manner, the signal transmitter will control the left and right lens switches of the shuttered 3D glasses synchronously so that the left and right eyes can see the corresponding pictures at the right time.
Shutter 3D technology can keep the original resolution of the picture, support HD resolution display pictures, and can perfectly present the true full HD 3D display effect of LED full color display.
Solution for Glasses type 3D led display
1. LED full-color display, resolution can be customized, 1080P is the best
2. PC with discrete graphics card
3. One 3D video processor (Colorlight,Linsn,Novastar)
4. Several receiving cards
5. Special 3D glasses
6. HD 3D video
2.2 Naked Eye 3D LED Display
Naked eye 3D display is currently the most popular outdoor LED display option. Through the lenticular or slit to form multiple viewpoints to ensure that the viewer has visual differences between the left and right eye when viewing any external device, thus forming a naked eye 3D display effect.
The essence is a naked-eye 3D effect formed by a 2D LED display and specially produced 2D video content.
The 3D wave screen in the SM Building in Korea uses the shadows of the background as a static 3D reference line to give the feeling of moving waves breaking through the screen.
That is, the display folds the screen 90° and uses video material that conforms to the principle of perspective, with the left screen showing the left view of the image and the right screen showing the main view of the image.
When people stand in front of the corner to watch, they will see the object at the same time. The side and front of the camera shows a realistic three-dimensional effect.
In this post: How Do 3D Billboard Works? We explore the working principles of 3D billboards further in an simple way.
2.3 Are 3D Billboard Real?
Now, maybe you can answer the question: are 3D billboards real 3D?
The answer is absolute no. As the three-dimensional effect is created by the digital 3D images. There’s no physical element present with edges in making the visual image look unreal.
You can conclude 3D LED billboard actually are: LED billboard + 3D content.
3. How Much Does A 3D Billboard Cost?
The 3D LED screen price varies from thousands of dollars to hundreds of thousands of dollars based on size, location, specifications, and contents.
Moreover, designs like corner displays can generate additional costs. But do not forget to account the content production into the final costs.
Here we list some important factors:
3.1 Specifications of Screens
As you know, the larger the size, the higher the billboard cost.
For indoor LED 3D screens, the size should be above 3sqm; for outdoor 3D billboard, the screens are often more than 100sqm, and the height from the ground at the bottom should not be more than 10m.
(2) Protection level
For outdoor LED display, the IP65 protection level is the standard.
If you want to increase the ability to IP66 or even IP68, then higher production cost is reasonable.
(3) Visual performance
Brightness level, contrast ratio and grayscale are three factors that have a direct impact on the LED screen.
3.2 Production of 3D Contents
(1) Video complexity
The visual effects depend largely on the 3D contents.
It is obvious that the more complicated the content, the higher the production cost. Sometimes it is even costly as there are a large number of details that need to be achieved.
This relates to video time and production time.
The longer the duration of the display materials, the more expensive they are.
And don’t forget to factor in production time to have a likely price in mind.
(3) Production complexity
Typically, there are five steps of production: requirements defined, planning, producing content, correcting screen, and finishing product acceptance.
|1. Static mirroring|
|2. Dynamic mirroring, mirroring refinement|
|3. LED scene restoration|
|4. Three-dimensional scene|
|5. Character, product animation|
|6. Rendering output|
|7. Post synthesis|
|8. Finished output|
|9. Finished video correction|
|10. Upload the screen|
4. How Does 3D Billboard Increase Your Profits In Short Time?
A recent study by Forbes showed that 3D marketing increases the conversion rate of luxury brands by 40%.
That’s a real 40%.
Every business has the potential for this type of growth if they throw themselves into 3D advertising.
Here I will reveal the reasons why 3D LED displays have such power for you to boost your profits!
4.1 Effect of Internet celebrities
We can see many of 3D LED billboards such as Coco Cola billboards in Time Square and the Nike Air LED wall in Tokyo are all advertised by many Internet celebrities automatically on social media like Youtube and Twitter.
The screen itself can be a point to attract human traffic on the Internet and these people don’t need to create more content for it.
Also, the coverage of viewers these videos and images can reach are super large, meaning countless audiences are educated about the advertisements for free.
4.2 More appealing advertising way
Want to make your advertisements stand out immediately?
The 3D LED billboard is your best choice!
In many developed countries such as Japan, America, and Korea, 3D LED billboard has already become a trend and has already been applied to many marvelous real cases.
4.3 Higher public retention
Do you want your ads to get a lot more attention in a limited time? 3D advertising can undoubtedly achieve this goal!
It is evident that the masses will stop 3D advertising as eye-catching videos can bring both entertainment and educational experiences to the viewers.
Put your brand in the priority of your potential customers when people are searching for the same products in their brains by opting for 3D billboard advertising as it can impress your target customers deeply and effectively!
4.4 Much More Revenues Generated
The sponsorship can offset most part of the investment as generally the fee is high compared to the traditional LED billboard.
And your orders may be ceaseless as many large companies are paying more attention to such effective advertising methods.
The surging exposure rate can bring you much more business opportunities.
4.5 More User Engagement
3D LED screens can grab your viewers’ attention first, engage them and then convert them into your profits!
3D advertisements are more memorable than any other kind of advertisement, and thus have the highest engagement rate.
More user engagement, obviously, means more potential income.
5. 9 Using Scenarios of 3D LED Wall
The video styles are flexible: modern style, anime style, mechanical style, and cartoon style.
Almost all content styles can play their propagating roles much better than traditional 2D content.
In many scenarios, 3D screens can display them perfectly to gather human traffic and increase profits.
(1) Shopping mall and media facade
(2) Retail Store
(4) Exploration hall with flow experience
(5) Center of the business district
(8) 3D LED floor screen
Combined with an attractive 3D display effect, it can definitely become your good assistant to boost human traffic!
People can stand on the 3D LED floor screen as it can bear huge pressure, high temperature, and water. With the movement of people, it will show different images and videos.
More enjoyment can be created by such a 3D floor display, and it can save your room as you only need to put it on the floor!
Virtual production LED wall combines XR technology and LED wall, and are emerging in filming and advertising industry.
Working with a large 3D LED display, game engine (UE4 game engine), and camera with a tracking device on top, the virtual production LED wall troubleshoots the traditional pain point of filmmaking and special effect production.
6. 7 Standards of High-quality 3D LED Displays
Want to have a high-quality 3D display? Then you must know the criteria for high-quality 3D LED screens!
Here we list a checklist for you to check out one-by-one…
(1) High grayscale, high refresh rate, high contrast ratio, and high HDR;
(2) Customizable LED display cabinets;
(3) Appropriate design which can produce parallax;
(4) The fusion of the display and the ambient light;
(5) Integration of LED display and installation site;
(6) Equipped with high-standard driving IC and other components such as LED lamps;
(7) The brightness should be more than 6000nits.
7. Hot Product for Naked Eye 3D LED Screen
|3D Naked-eye led display|
(1)90° right angle curved installation, LED display installation blends with the installation building,to achieve 3D display surface; Curved part for custom size, to achieve good curved display effect;
(2) LEDs have high color, high brightness, and can display properly in direct sunlight conditions;
The color of the led display is perfectly integrated with the ambient light;
(3) Drive ICs support high grayscale, 3840Hz refresh rate, HDR high dynamic contrast, low power consumption and energy saving.
Support high-resolution synchronous controller;
Professional decoder supports material mapping and correction functions for shaped display carriers, and supports underlying optimization of high bit stream decoding.
|Playback program||Customized 3D playback of video programs.the selected main view needs to be based on the perspective relationship of the display modeling to do three-dimensional construction, resolution point-to-point customization to ensure the best display effect, we recommend the use of HAP format.|
On the road to audiovisual technology innovation, UNIT LED provides stylish and diverse 3D display application solutions.
7.1 OF800 VR Series Outdoor LED Display
OF800 Curved LED Display Screen
Curved LED display, allowing seamless splicing;
Energy-saving ability, saving your electricity cost;
Unique Cabinet Design with 800×900mm and 800×1200mm ;
Front service design for easy install and disassemble.
- Compatible with P4.16/P5.0/P6.25/P8.33/P10mm;
- Module size is 50×300mm, module is fixed by rotating handle;
- Support front and rear maintenance, easy and convenient operation;
- Module waterproof design, front and rear waterproof grade IP65;
- Module is adjustable, small seam, good curved display effect;
- Brightness is 6000-6500cd/m², the picture is clearly visible under direct sunlight.
(1) High waterproof ability
IP65 waterproof design with module level. Both frontal and back protection ability can reach IP65.
(2) Great visual performance
High brightness level, high definition LED panel, high contrast ratio of 5000:1, and stable performances.
(3) Dual services supported
The maintenance can be fast and easy just with a simple maintenance tool.
You can easily finish the installation, and for a large 3D outdoor LED display, it can save you huge energy no doubt.
(4) Energy-saving, saves up to 30% electricity power compared with traditional display.
|OF800/Traditional LED Screen||1 Panel（w）||1 Sqm（w/m²）|
|Average power consumption||100-150 / 250-300||200-250 / 350-400|
|Max power consumption||500-550 / 700-750||720-770 / 1000-1100|
7.2 EV960 VR Outdoor LED Display
- Compatible with P6.67/P8/P10 pitch.
- Module size is 96×960mm
- Support front and rear maintenance, easy and convenient operation
- Module waterproof design, front and rear waterproof grade IP68
- Brightness is 6000-10000 cd/m², the picture is clearly visible under direct sunlight.
EV960 3D LED Panel
Seamless splicing supported;
Standard size cabinet with 960*960mm dimension;
Super quick installation and maintenance;
High Protection Aluminum Chassis Panel Design.
(1) Saving power
The CCES technology and dual voltage output can save more power consumption, thus saving your electricity cost.
(2) Saving space
Dual services avaliable, EV960 3D LED panels support real maintenance that does not need back room.
And more installation methods supported such as wall-mounting method.
(3) Save maintenance cost
High protection ability includes waterproof and fireproof ability (TUV certificates and IP66 certificates).
You can also be benefit from the easy maintenance and installation design.
|Front service for module||20 seconds|
|Back service for module||23 seconds|
|HUB card（back maintenance）||78 seconds|
|Power supply(back maintenance)||70 seconds|
|Power box( front maintenance)||200 seconds|
(4) Save installation cost
With weight of only 30kg/sqm and depth of only 75mm, the cabinet can save you more transportation costs by needing less room.
Moreover, the weight is only 30Kg/sqm and the thickness only 75mm, meaning you only need less labors to install or disassembly this screen.
In general, 3D LED display will be the mainstream of creative screens in the future. Meanwhile, the technical support of 3D video source is also very important.
In terms of hardware, we will ensure the product quality and display effect of the customer. so as to achieve the best 3D display effect ,the customer also needs to fully communicate with the production team of the video source when designing the screen display, , especially for naked 3D screen, a good video source would influence most important part of the visual effect.
For more information about the 3D LED display, please feel free to contact our sales manager or technician, we will make best solution for you as your request.