Linsn 3D LED billboards support high definition, high contrast ratio, wide grayscale and strong protection ability!
1. Capturing the attention of passersby: with its hyper-realistic 3D effect, these 3D LED billboards are visually stunning and eye-catching.
2. Creates a sense of depth and dimension: it can enhance engagement and make the display more memorable than traditional 2D displays.
3. Versatility: a 3D LED display allows it to be used in various settings, including outdoor advertising, exhibition displays, retail promotions, and more.
4. Differentiate a brand and stand out from competitors: 3D LED screens can increase return on investment through increased brand recognition, sales, and engagement of consumers, as research has shown.
1. More immersive and engaging experience through outstanding 3D effects for viewers.
2. Grab attention immediately due to these eye-catching and innovative LED displays.
3. Leverage the building’s architectural features and create a more cohesive integration between the display and the surrounding environment.
4. Increase incomes through more sponsorship opportunities and better advertising ability of 3D screens
5. Showcase more complex or detailed visual content in a way that is easier to understand and interpret.
(1) Increased visibility: it is eye-catching and attention-grabbing, which means it has the potential to capture the attention of more people than a traditional flat billboard.
(2) Enhanced brand recognition: a well-designed 3D billboard can help to reinforce your brand’s identity in the minds of consumers.
(3) Improved customer engagement: it could allow customers to scan a code and see a virtual demonstration of your product or service.
These billboards can increase artistic expression, show unique designs, and improve the visual impact of the locations.
For example, the 3D calico cat on the east exit of Shinjuku Station debuted in the summer of 2021 to everyone’s delight.
This advertising billboard is no ordinary one; it’s a massive curved LED screen that can display 4K images and create the illusion of three-dimensionality, making the content on it appear almost lifelike.
More and more 3D large screens are becoming landmarks of a city, attracting traffic and increasing reputation.
Many buildings are using 3D screens to bring more potential such as more human traffic and higher revenues.
For example, along with the overall renovation of the 7MALL building facade at Wuyi Square in Changsha, this outdoor LED screen located at Wuyi Avenue and Huangxing Road captures the attention of passersby and creates an interactive space between citizens and the city, ushering in a new era of outdoor communication in Hunan.
If you want to discover more potential benefits such as much higher incomes and enhancing brand images, then you can consider installing a 3D LED display to renovate the building as many people have already done.
3D LED Display is rapidly becoming a new trend in digital advertising. Since 2013, 3D technology has been gradually applied to LED screens, but it wasn’t until 2020 that the industry truly exploded, thanks to viral displays like the Wave 3D screen in South Korea and the giant naked-eye 3D spaceship wall in Chengdu, China.
These eye-catching visuals quickly captured public attention and made 3D LED displays a sensation on social media.
Today, naked-eye 3D billboards are more than just stunning visuals—they’re turning city corners into landmarks and helping brands go viral. From shopping malls to city squares, these 3D displays are redefining how we engage with advertising.
In this post, we’ll dive into how 3D LED screens work, why they’re trending, and how they can help your brand stand out in today’s crowded market. If you’re looking to create a buzz or turn your building into a landmark, this is the place to start.
A 3D LED display is an innovative outdoor or indoor screen that delivers stunning naked-eye three-dimensional visuals — no special glasses required.
By combining high-performance LED hardware with specially produced 3D video content, it creates a powerful sense of depth and realism that traditional flat displays simply cannot match.
If you are interested in advertising, there may be a word you have already met: OOH advertising.
Out-of-home advertising (OOH) refers to any advertising format encountered outside the home — from traditional billboards and bus shelters to modern digital screens in city centers. 3D OOH takes this a step further, combining the broad reach of outdoor media with the immediate visual impact of naked-eye 3D technology to create advertising that stops people in their tracks.
Therefore, 3D OOH is a new type of advertising which is rising up recently, taking the advantages of both extended coverage of targeted customers brought by OOH advertising, and also the ability of grapping people’s eyes immediately inherited by 3D billboard.
3D OOH billboards are among the most powerful tools available for outdoor brand advertising — combining broad audience reach with unmatched visual impact.
Generally speaking, for the indoor screens, the screen size should be above 3sqm; for outdoor applications, the screens are often more than 100sqm, and the height from the ground at the bottom should not be more than 10m.
The best viewing angle is 45-degree diagonal position of the screen.
But as long as you are still at a reasonable viewing distance from the screen, you can still see the 3D visual effect.
Here are some recommended configurations:
Hardware (Screen):
1, High refresh rate: ≥ 3,840 Hz
2, High grayscale: ≥14bit
3, High dynamic contrast
4, Configure multi-graphics card
A professional decoder and 3D video source are also needed.
3D refers to three-dimensional space. Compared with the ordinary two-dimensional picture, 3D is more three-dimensional and realistic, giving the audience a sense of immersion.
The three-dimensional sense comes from the human visual system. The basic principle of 3D display is to use glasses or other devices to separate the content area for the viewer’s left eye and right eye, so that the two glasses get the images of the left eye and right eye respectively, and finally produce a three-dimensional feeling in the brain.
The current 3D technology can be divided into glasses type and naked eye type. Glasses-based 3D technology can be divided into chromatic aberration type, shutter type and polarization type (also called color division, time division and light division).
3D technologies can be divided into three types: lens arrays, barrier fences and directional light sources. The principle and imaging effect of each technique are somewhat different.
The 3D display control scheme of LED full-color display is generally shutter-type 3D technology. Shutter type 3D mainly achieves 3D effect by increasing the refresh rate of the screen. By splitting the image into two frame by frame, forming the corresponding left and right eyes.
These two sets of pictures of, displayed in a continuous interlaced manner, the signal transmitter will control the left and right lens switches of the shuttered 3D glasses synchronously so that the left and right eyes can see the corresponding pictures at the right time.
Shutter 3D technology can keep the original resolution of the picture, support HD resolution display pictures, and can perfectly present the true full HD 3D display effect of LED full color display.
Solution for Glasses type 3D LED display
Naked eye 3D display is currently the most popular outdoor LED display option. Through the lenticular or slit to form multiple viewpoints to ensure that the viewer has visual differences between the left and right eye when viewing any external device, thus forming a naked eye 3D display effect.
The essence is a naked-eye 3D effect formed by a 2D LED display and specially produced 2D video content.
The 3D wave screen in the SM Building in Korea uses the shadows of the background as a static 3D reference line to give the feeling of moving waves breaking through the screen.
That is, the display folds the screen 90° and uses video material that conforms to the principle of perspective, with the left screen showing the left view of the image and the right screen showing the main view of the image.
When people stand in front of the corner to watch, they will see the object at the same time. The side and front of the camera shows a realistic three-dimensional effect.
In this post: How Do 3D Billboard Works? We explore the working principles of 3D billboards further in an simple way.
Now, maybe you can answer the question: are 3D billboards real 3D?
The answer is absolute no. As the three-dimensional effect is created by the digital 3D images. There’s no physical element present with edges in making the visual image look unreal.
You can conclude 3D LED billboard actually are: LED billboard + 3D content.
The 3D LED screen price varies from thousands of dollars to hundreds of thousands of dollars based on size, location, specifications, and contents.
Moreover, designs like corner displays can generate additional costs. But do not forget to account the content production into the final costs.
Here we list some important factors:
(1) Size
As you know, the larger the size, the higher the billboard cost.
For indoor LED 3D screens, the size should be above 3sqm; for outdoor 3D billboard, the screens are often more than 100sqm, and the height from the ground at the bottom should not be more than 10m.
(2) Protection level
For outdoor LED display, the IP65 protection level is the standard.
If you want to increase the ability to IP66 or even IP68, then higher production cost is reasonable.
(3) Visual performance
Brightness level, contrast ratio and grayscale are three factors that have a direct impact on the LED screen.
(1) Video complexity
The visual effects depend largely on the 3D contents.
It is obvious that the more complicated the content, the higher the production cost. Sometimes it is even costly as there are a large number of details that need to be achieved.
(2) Duration
This relates to video time and production time.
The longer the duration of the display materials, the more expensive they are.
And don’t forget to factor in production time to have a likely price in mind.
(3) Production complexity
Typically, there are five steps of production: requirements defined, planning, producing content, correcting screen, and finishing product acceptance.
| 1. Static mirroring |
| 2. Dynamic mirroring, mirroring refinement |
| 3. LED scene restoration |
| 4. Three-dimensional scene |
| 5. Character, product animation |
| 6. Rendering output |
| 7. Post synthesis |
| 8. Finished output |
| 9. Finished video correction |
| 10. Upload the screen |
A recent study by Forbes showed that 3D marketing increases the conversion rate of luxury brands by 40%.
That’s a real 40%.
Every business has the potential for this type of growth if they throw themselves into 3D advertising.
Here I will reveal the reasons why 3D LED displays have such power for you to boost your profits!
Iconic 3D LED installations — including Coca-Cola’s Times Square billboard and the Nike Air LED wall in Tokyo — have been organically shared by influencers across YouTube, Instagram, and X, generating millions of impressions without any paid promotion.
The screen itself can be a point to attract human traffic on the Internet and these people don’t need to create more content for it.
Also, the coverage of viewers these videos and images can reach are super large, meaning countless audiences are educated about the advertisements for free.
Want to make your advertisements stand out immediately?
The 3D LED billboard is your best choice!
In many developed countries such as Japan, America, and Korea, 3D LED billboard has already become a trend and has already been applied to many marvelous real cases.
Do you want your ads to get a lot more attention in a limited time? 3D advertising can undoubtedly achieve this goal!
Passersby naturally stop to watch 3D advertising — the immersive visuals deliver both entertainment and a memorable brand experience, making your message impossible to ignore.
Put your brand in the priority of your potential customers when people are searching for the same products in their minds by opting for 3D billboard advertising, as it can impress your target customers deeply and effectively!
The sponsorship can offset most part of the investment as generally the fee is high compared to the traditional LED billboard.
And your orders may be ceaseless as many large companies are paying more attention to such effective advertising methods.
The surging exposure rate can bring you much more business opportunities.
3D LED screens can grab your viewers’ attention first, engage them and then convert them into your profits!
3D advertisements are more memorable than any other kind of advertisement, and thus have the highest engagement rate.
More user engagement, obviously, means more potential income.
The video styles are flexible: modern style, anime style, mechanical style, and cartoon style.
Almost all content styles can play their propagating roles much better than traditional 2D content.
In many scenarios, 3D screens can display them perfectly to gather human traffic and increase profits.
(1) Shopping mall and media facade
(2) Retail Store
(3) Exhibition
(4) Exploration hall with flow experience
(5) Center of the business district
(8) 3D LED floor screen
Combined with an attractive 3D display effect, it can definitely become your good assistant to boost human traffic!
People can stand on the 3D LED floor screen as it can bear huge pressure, high temperature, and water. With the movement of people, it will show different images and videos.
More enjoyment can be created by such a 3D floor display, and it can save your room as you only need to put it on the floor!
(9) Virtual production LED wall
Virtual production LED wall combines XR technology and LED wall, and are emerging in filming and advertising industry.
Working with a large 3D LED display, game engine (UE4 game engine), and camera with a tracking device on top, the virtual production LED wall troubleshoots the traditional pain point of filmmaking and special effect production.
Want to have a high-quality 3D display? Then you must know the criteria for high-quality 3D LED screens!
Here we list a checklist for you to check out one-by-one…
| Category | Main points |
| 3D Naked-eye led display | (1) 90° right angle curved installation, LED display installation blends with the installation building,to achieve 3D display surface; Curved part for custom size, to achieve good curved display effect; (2) LEDs have high color, high brightness, and can display properly in direct sunlight conditions; The color of the led display is perfectly integrated with the ambient light; (3) Drive ICs support high grayscale, 3840Hz refresh rate, HDR high dynamic contrast, low power consumption and energy saving. |
| Controller | Support high-resolution synchronous controller; Professional decoder supports material mapping and correction functions for shaped display carriers, and supports underlying optimization of high bit stream decoding. |
| Playback program | Customized 3D playback of video programs.the selected main view needs to be based on the perspective relationship of the display modeling to do three-dimensional construction, resolution point-to-point customization to ensure the best display effect, we recommend the use of HAP format. |
Linsn LED delivers complete naked-eye 3D display solutions — from hardware and content production guidance to on-site installation support — helping brands worldwide create unforgettable visual landmarks.
Curved LED display, allowing seamless splicing;
Energy-saving ability, saving your electricity cost;
Unique Cabinet Design with 800×900mm and 800×1200mm ;
Front service design for easy install and disassemble.
(1) High waterproof ability
IP65 waterproof design with module level. Both frontal and back protection ability can reach IP65.
(2) Great visual performance
High brightness level, high definition LED panel, high contrast ratio of 5000:1, and stable performances.
(3) Dual services supported
The maintenance can be fast and easy just with a simple maintenance tool.
You can easily finish the installation, and for a large 3D outdoor LED display, it can save you huge energy no doubt.
(4) Energy-saving, saves up to 30% electricity power compared with traditional display.
| OF800/Traditional LED Screen | 1 Panel（w） | 1 Sqm（w/m²） |
| Average power consumption | 100-150 / 250-300 | 200-250 / 350-400 |
| Max power consumption | 500-550 / 700-750 | 720-770 / 1000-1100 |
Seamless splicing supported;
Standard size cabinet with 960*960mm dimension;
Super quick installation and maintenance;
High Protection Aluminum Chassis Panel Design.
(1) Saving power
The CCES technology and dual voltage output can save more power consumption, thus saving your electricity cost.
(2) Saving space
Dual services avaliable, EV960 3D LED panels support real maintenance that does not need back room.
And more installation methods supported such as wall-mounting method.
(3) Save maintenance cost
High protection ability includes waterproof and fireproof ability (TUV certificates and IP66 certificates).
You can also be benefit from the easy maintenance and installation design.
| Remove | Time |
| Front service for module | 20 seconds |
| Back service for module | 23 seconds |
| HUB card（back maintenance） | 78 seconds |
| Power supply(back maintenance) | 70 seconds |
| Power box( front maintenance) | 200 seconds |
(4) Save installation cost
With weight of only 30kg/sqm and depth of only 75mm, the cabinet can save you more transportation costs by needing less room.
Moreover, the weight is only 30Kg/sqm and the thickness only 75mm, meaning you only need less labors to install or disassembly this screen.
In general, 3D LED display will be the mainstream of creative screens in the future. Meanwhile, the technical support of 3D video source is also very important.
In terms of hardware, we will ensure the product quality and display effect of the customer.
To achieve the best naked-eye 3D effect, close collaboration between the display hardware and the 3D content production team is essential. The video source quality has the greatest impact on the final visual result, which is why Linsn provides end-to-end guidance throughout your project.
Ready to create your own 3D landmark? Contact our team today for a customized solution and free consultation.
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