In today’s fast-paced and visually-driven world, advertising has evolved into an innovative and captivating art form. Amongst the array of impactful advertising techniques, 3D billboard have emerged as a game-changer, captivating audiences and leaving a lasting impression. But how much does a 3D billboard cost to bring these stunning visual displays to life?
In this post, we delve into the realm of 3D billboards and explore the costs associated with their creation, control system, and video production, while also highlighting the immense benefits they offer to brands and businesses.
1. How Real 3D Effect Achieve?
The human brain is a marvelously complex nervous system. Through our eyes, we perceive the world in three dimensions, as the slight difference between the images captured by each eye provides the brain with enough information to calculate the spatial coordinates of objects in the disappearing direction of sight.
This allows us to distinguish distance and size, giving us a sense of depth and three-dimensional space.
3D LED displays, such as those used in movies, operate on this same principle. By delivering separate content to each eye, either through special glasses or other devices, the brain is able to process the images and create the illusion of a three-dimensional environment.
Ultimately, it is these subtle differences and the brain’s ability to interpret them that bring 3D images to life.
2. 4 Advantages Compared with Traditional LED Billboard
(1) Low requirement for ambient light and suitable for various environments.
(2) It can effectively eliminate Moiré patterns, allowing both eyes to receive visual images without barriers, with high clarity and depth of field.
(3) The three-dimensional stereoscopic image can be viewed without the need for any auxiliary devices, effectively avoiding adverse reactions such as nausea, dizziness, and visual fatigue caused by immersive experiences.
(4) It has a wide range of applications and is suitable for advertising, entertaining, educating, and so on.
3. How Much Does a 3D Billboard Cost?
As you may know, 3D LED billboards can be a comparatively expensive advertising method compared with traditional billboards. The cost of 3D billboard generally ranges between $1,200 and $15,000 per month on average.
Moreover, if you need 3D video displayed on the billboard, you need to consider the cost of content production. I will discuss it in the following.
However, it is an obvious point that this innovative billboard can be more profitable, and bring more income for you. So, if you have such an idea to rent or make a 3D advertising display, just read this article until to the end to get more useful information!
4. What Are Factors Related to 3D Billboard Price?
The prices are various as there are many factors related to the final cost. We will discuss this point from several parts:
(1) Video complexity
(2) The screen itself
(3) Production difficulty
(4) Video time
(5) Production time
(6) Indoor or Outdoor
(7) LED control system
(9) Lease duration
(10) Construction fee
4.1 3D Video Complexity
The more complex the 3D video, the higher the price you will pay for it. Some elements will all decide the final price:
Animation type price + film length + special effects price + dubbing price + dubbing + modifications.
Here are typically four parts needed to make a high-quality 3D video:
a. The brands and products introduction: this can helps designers understand the brand or product
b. Provide relevant KV main visual diagram: PSD layered images with above 1080P resolution
c. Creative appeal points: discuss some important creative points expresses about the brand or product
d. Related AI information: such as LOGO, standard characters, etc
If you have any problem in finding and deciding the 3D video production, just contact us for advice! We have a professional team in 3D LED screen field.
4.2 The Screen Itself
There are many factors will determine the LED screen price such as screen size, display quality such as contrast ratio, refresh rate and so on.
a. The Impact of Size on Billboard Cost
It’s no secret that the size of a billboard plays a big role in its cost. Generally speaking, larger billboards are more expensive than smaller ones.
For indoor LED 3D screens, a minimum size of 3 square meters is recommended. On the other hand, outdoor 3D billboards frequently exceed 100 square meters in size, with the bottom of the screen typically not exceeding 10 meters above the ground.
b.The Importance of Protection Level
When it comes to outdoor LED displays, an IP65 protection level is standard. However, if you’re looking to enhance your screen’s durability and weather resistance, upgrading to IP66 or even IP68 may be worth the additional production cost.
c.The Crucial Role of Visual Performance
Brightness level, contrast ratio, and grayscale are three critical factors that significantly influence the visual performance of an LED screen. Careful consideration of these features is essential to achieve optimal display quality.
4.3 Production Difficulty
There are two parts of production of a 3D LED display – content production and screen production.
There are four typical styles of 3D contents: modern style, anime style, mechanical style and cartoon style.
The price is determined based on factors such as resolution, 3D scene construction, special effects, and specific requirements as these elements deciding the level of production difficulty.
For content production, two process will be for the whole production: preparatory period and official production period.
a.1 Exploring Creative Pre-Design, Previewing and Styling: PDF, image, design drawings, creative explanation, etc.
a.2 Reorganizing Customer Data: such as LOGO, character IP, copywriting, etc.
a.3 Collecting Data Efficiently and Accurately: it is formulated for on-site information.
a.4 Using References to Enhance Results: It is formulated for on-site information.
b.Official production period
Dynamic mirroring, mirroring refinement
LED scene restoration
Character, product animation
Finished video correction
Upload the screen
4.4 Video Time
The production cost for 3D naked eye animations on 3D displays is quite high, ranging from 3,000 yuan to 20,000 yuan per second according to a quote from Novastar.
According to a quote from Nova, the basic video time for 3D animations is 15 seconds. And the resolutions range from 2K, 4K to 8K.
There are also four levels of production: basic, standard, advanced, and top-of-the-line. The difference lies in the complexity of the 3D scene construction and the degree of expression of special effects such as water flow, hair, cloth, and other elements, etc.
4.5 Production Time
The longer the production time, the higher the price you need to pay for it. As we have mentioned, there are two parts of production – contents and the screen.
Just try to shorten the production time by making a reasonable arrangement on delivery schedule, and communicating more with the salesperson of the other party.
4.6 Indoor or Outdoor Billboard
Typically, outdoor LED displays come at a higher price range of $150-$500 per square meter compared to indoor LED models. The cost differential is primarily due to the following factors:
The brightness level for outdoor LED displays sometimes can even reach 7000nits and more, but for indoor LED displays, there is not such strict requirement.
Moreover, the waterproof level should reach at least IP65.
5. What Parts in 3D LED Display Solution You May Need to Pay for?
To achieve high-standard 3D advertising effect, there will be some components required. In this part, we will talk about them to let you understand what you will need to pay for the solution.
(1) Creative LED screen design
(2) Customized naked-eye 3D video materials
(3) Media playback control software and media server
(4) LED display control system
(5) Sound system
5.1 Customized Naked-eye 3D Video Materials
Design and processing of video materials are closely related to naked-eye 3D technology. Firstly, the resolution of the materials must be customized point-to-point.
After selecting the main viewing angle, three-dimensional software is used to construct a 3D model based on the perspective relationship of the display shape, and three-dimensional space is created and simulated using this software.
Professional editing and rendering software are then used to render the three-dimensional stereoscopic effect onto the video material.
Finally, professional multi-channel media playback control software and video servers are used for decoding and playback, leading to the optimal presentation of dynamic three-dimensional effects in space.
Step 1: Use 3DsMax to stretch the side and bottom images
Step 2: Performing cutting and deformation of the images in the editing software Premiere Pro (PR).
Step 3: Creating the final perspective footage using Unity
5.2 High-standard LED Display Control System
According to LED control system expert from Novastar, the H series two-in-one LED video splicing processor is perfect to control 3D LED screen.
|Specifications||H2||H5||H9 / H9 Enhanced||H15 / H15 Enhanced|
|Max, Loading Capacity (LED 4K Sending Card)||26 million pixels||39 million pixels||65 million pixels||208 million pixels|
|Max, Input Cards||4||10||15||30|
|Max, 4K Sending Cards||2||3||5||10 / 16 (Enhanced)|
|Irregular screen configuration||√||√||√||√|
|Max, Layers (2K)||A single card supports 16 layers||A single card supports 16 layers / H15 Enhanced Supports 10 layers|
|10bit, HDR, 3D||√||√||√||√|
|Redundant Power Optional||×||√||√||√|
(1) Simple in design, yet complex in integration, the All-in-One H series achieves highly integrated splice processing and display control through module mainframe connectivity.
(2) The software designed with a BS architecture enables platform independence and efficient operation.
It is not constrained by any specific platform, and allows for fully visual editing with real-time monitoring of input and output.
(3) With a single output card supporting 16 2K layers, the system offers a rich window display and allows for free roaming across screens.
Cross-interface roaming does not occupy additional window resources, and the configuration is flexible.
5.3 Solution for Playing Naked-eye 3D Content
There are two parts of this playing solution for 3D video as Novastar expert suggests:
Media server ET4000 and Multimedia playback control software Kompass FX3.
(1) Media server ET4000
- Seamless 8K@60Hz point-to-point playback;
- Multi-layer mixing and playback control;
- Point-to-point solution for within 8K;
- Multi-media video server with a 4K graphics card with output splicing capability;
- Advanced output splicing with multiple 4K graphics cards, as well as the ability of video server’s graphic card of hardware decoding of ultra-high resolution materials.
5.4 A8s/A10s Plus LED Receiving Card
The A8s and A10s Plus receiving cards have a loading capacity of 512×512, which allows for the connection of a relatively small number of receiving cards to display fine pitch content.
This feature makes them suitable for use in applications where space is limited or in installations that require a smaller number of receiving cards.
The MCTRL4K controller supports 4K2K60, which when combined with the A8s/A10s LED receiving card, makes it easy to create stunning displays.
Additionally, both the MCTRL4K and A8s/A10s support HDR, which results in more vivid and immersive viewing experiences that are unparalleled in the market!
5.5 Now we can have a checklist for 3D naked-eye display solution:
(1) Customized 3D Video;
(2) Media server ET4000;
(3) A8s/A10s Plus LED Receiving Card;
(4) H series two-in-one LED video splicing processor
6. Surprising 3D Advertising LED Billboard Examples!
Here we share you with the most excellent and stunning 3D LED advertising examples.
6.1 Nike Japan’s Air Max Day
Get ready to step into the future of advertising with Nike Japan’s Air Max Day 3D Billboard. This groundbreaking campaign has taken the streets of Japan by storm, captivating audiences with its innovative use of 3D technology. The billboard comes to life as larger-than-life sneakers seemingly float in mid-air, showcasing the iconic Air Max shoes in a way that is both visually stunning and unforgettable.
As pedestrians pass by, they are treated to a mesmerizing display of vibrant colors, intricate details, and dynamic movements.
6.2 Amazing 3D Advertisement for Coca Cola in New York
Prepare to be amazed by Coca Cola’s extraordinary 3D billboard in the heart of New York City. This larger-than-life display is a testament to the brand’s commitment to pushing the boundaries of creativity and innovation.
As you walk through the bustling streets of the Big Apple, it’s impossible to miss this stunning billboard that brings Coca Cola’s iconic imagery to life in a whole new dimension. With vivid colors, captivating animations, and an immersive visual experience, the Coca Cola 3D billboard captures the attention of passersby and leaves a lasting impression.
6.3 3D Billboard New York Times Square
Welcome to the dazzling world of New York’s Times Square, where larger-than-life billboards dominate the cityscape. Among the multitude of captivating displays, one 3D billboard stands out as an absolute spectacle – the New York Times Square 3D Billboard.
This breathtaking video takes you on a virtual journey through the sights and sounds of this iconic location, showcasing the immense scale and jaw-dropping visuals of this technological marvel. From vibrant animations to captivating motion graphics, this video captures the essence of Times Square’s bustling energy and showcases the power of 3D advertising.
6.4 Giant 3D Dog on Tokyo Large Screen
On July 29, 2022, in the bustling Shibuya district of Tokyo, pedestrians were treated to an extraordinary sight – a gigantic 3D billboard featuring a dog that brought pure delight to everyone who laid eyes on it.
This magnificent Akita defied gravity as it gracefully bounded across multiple billboards with astonishing agility, all in pursuit of a frisbee. The incredibly realistic 3D rendering of the dog and its daring acrobatics left spectators in a state of awe, sparking their imagination and crafting an indelible memory.
How much does a 3D billboard cost? The average cost can be around thousands of dollars to hundreds of thousands of dollars. The price depends on many factors such as screen size and configuration, also, here is special equipment required to fulfill the stunning 3D effect, and we have listed them in the post on the fifth part – if you want to run your 3D advertisements on the large screen fluently, you may need to pay for them because you will need a set of strong LED control system.
I hope today’s post showed you how to get reasonable 3D billboard costs.
Now I want to turn it over to you: do you know the elements that will decide the price eventually after reading this post?
If you have some confusion, just read this post again, or you can contact us to get the latest quotations directly!