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The exterior wall of shopping malls can be brilliantly illuminated with these advertising billboards, which have super large sizes and powerful visual performances. More customers who wish to enter the mall are easily reached and drawn into shopping at these places!
(1) Increase traffic
Enlivening ranges of stores, restaurants, and promotional activities through LED advertisements increases foot traffic flow as well; this shall boost sales volume within the mall significantly.
(1) A popular choice for small-sized LED billboards is wall mounting. This involves directly mounting the LED screen onto the exterior surface or wall of a commercial or business building. For outdoor LED display, it is important to have a sturdy structure and proper support in place.
(2) Pole mounting: LED billboards mounted on freestanding poles fixed into the ground are a popular method for displaying content over long distances. In this way, people can easily view the contents of these large LED billboards.
(3) Roof mounting: LED walls can be installed on either a flat or sloped roof, which presents challenges concerning wind load and weight accommodation for the screen.
(1) Targeted Advertisement:
Perimeter LED screens offer the advantage of targeting specific demographics or audiences attending specific events or sports matches. Advertisers can tailor their messages based on the interests and demographics of the attendees, ensuring that their promotions are relevant and effective.
(2) Increased Brand Exposure:
Perimeter LED screens are strategically placed around the edges of sports fields or courts, ensuring maximum visibility to the audience, increasing brand exposure and recognition among fans in attendance, and viewers watching the event on television or through live streaming.
(1) On-the-go advertisement:
Mobile LED displays can be driven through different events, parades, festivals, and other locations to reach a large number of people. Compared with fixed screens, they are more noticeable and flexible.
(2) Multi-location promotions:
If you want to deliver messages to a border audience, then mobile LED screens can meet this requirement. The mobility allows multi-location campaigns simultaneously which can not be achieved by any fixed displays!
(1) Real 3D effect:
2D LED screen + 3d video brings us real 3D effect with naked eyes! As you see from the picture on the left, stunning 3D visual performance just achieved by a 2D screen! That will definitely increase the conversion rate of advertisements!
(2) Brand Differentiation:
Want to stand out from competitors to capture the user’s mind? Then 3D LED screen help you get this!
If you want to highlight yourselves from overwhelming information in this era, this kind of screen can impress customers and provide special advantages.
(1) Creative LED Screen
Flexible LED screens, with their ability to be bent and shaped without affecting the display quality, have a distinct advantage. Through various shapes, these screens can quickly capture people’s attention and make them patiently watch the advertisements！
There are many creative shapes you can customize: circular LED screen, ball LED screen, cube LED display, colume LED screen, etc.
(2) Indoor advertising LED display screen
You can see indoor LED screens almost in any shopping mall and large indoor public area. Just know why choosing LED screen but not LCD screen or other is determined by its high-quality image quality, easy maintenance and installation, and other features!
Linsn provides MA250 series, MA480 series, and MA640 series and other fine pixel pitch LED screens to meet requirements of close viewing distance.
The founder Robby entered the LED display industry in 2007 and has been deeply involved in the industry ever since, gaining expertise in business, technology, and marketing.
In June 2016, Shenzhen LinsnLED Co., Ltd. was established, with a business team consisting of 8 members focused on providing professional LED solutions. The first year’s performance reached 8 million RMB, and LINSNLED display products obtained CE/FC/RoHS certification.
In 2018, performance increased by 233%, reaching 35 million RMB, and the factory area expanded to 4800 square meters.
In 2020, LinsnLED display products obtained IECEE certification in the Middle East market and KC certification in the South Korean market. Despite the pandemic, LinsnLED continued to provide high-quality services and won a good reputation.
In 2022, the performance reached a new high of 100 million RMB for the overseas market. The factory obtained ISO9001/14001/45001 product quality system certification, and the EV960 series obtained Germany TUV CE-(EMC) and TUV CE-(LVD) certifications.
In April 2023, the company relocated to a new factory with an area of 12,000 square meters and upgraded facilities. The business team expanded to 50 people, and now has offices set up in Shenzhen, Changsha, and Liuyang.
Linsn Factory Building
SMD LED Production Line
Aging Test Workshop
Today I’m going to show you how advertising LED screens boost profits and attract huge human traffic.
At present, you can see advertising display screens almost at every business center and shopping mall, and many of them are international-famous such as the Coco-Cola LED billboard in Time Square. However, it is still confusing for us why such advertising methods will be so popular, and how these screens work.
In this post, we will show you some of the most important information about it – what is, what advantages it can bring to you, how it works, and classic examples to show their charms!
Table of Contents
Advertising LED screen is LED display screen used for advertising that can be controlled by computers to show various media formats including videos, pictures, and slogans. For better advertising effects, we often use SMD LED display as advertising screen as their high contrast ratio, wide grayscale, and high refresh rate to show the contents clearly.
According to industry default recognition, outdoor LED large screen is defined as large electronic display using LED display technology, with an area of 80 square meters or more, located in urban core areas such as commercial centers, railway stations, airports, and major city thoroughfares.
Lotte shopping mall is located in the popular Myeongdong district in Seoul, which is a representative shopping street in South Korea. The LED screen at Lotte Building is the largest and most effective outdoor advertising screen in terms of capturing the highest flow of visitors in Myeongdong.
With a total visual size of 240 square meters, it occupies a substantial space in Times Square.
For the past century, Coca-Cola has proudly showcased a prominent sign in Times Square, New York City. Recently, the renowned global brand unveiled a groundbreaking addition to the iconic sign—a cutting-edge 3D robotic LED billboard, claimed to be the world’s first of its kind.
This new sign features an impressive configuration of 1,715 moving LED screens and 245 static LED screens, creating a visually captivating display.
Pavilion Shopping Centre is currently Kuala Lumpur’s most high-end shopping center and a landmark commercial complex. The L-shaped large screen in the center covers an area of approximately 1300 square meters.
With an area of 8,500 square feet, this colossal 4K screen has been stationed in Piccadilly Circus for a century, captivating audiences. For decades, global powerhouses like Coca-Cola and Evian have consistently invested substantial sums into showcasing their messages on this iconic billboard.
Countless people in the area notice the advertisements displayed on this massive billboard, making it an iconic landmark.
Simply put, an LED display screen is composed of multiple LED cabinets or modules to form a screen. It then works together with a LED control system.
By combining display boards (or unit cabinets) of various specifications with different control technologies, various types and shapes of LED display screens can be created to meet the requirements of different environments and display needs.
Actually, the large advertising display screens we find are composed of smaller units LED display cabinets, or LED modules. In this way, the production costs, transportation costs, and installation costs can all be lowered.
Besides the screen, we need a set of LED control systems to send the signal from the controlled device to the screen.
a. A device with video output capability outputs a specific format of the video source signal.
b. The signal is transmitted to the LED controller through a video cable.
c. The LED controller converts the signal into an RGB signal, which is then transmitted to the receiving card through an Ethernet cable or optical fiber cable.
d. The receiving card converts the RGB signal into a digital logic signal recognizable by the driver chip.
e. The signal is then transmitted to the LED display through flat cables or PCB circuits to achieve the final display effect.
(1) LED controller
The main function of LED controller is receiving video signals transmitted from computers or other video source devices. And then, process these video signals to differential signals that can be transmitted by Ethernet cables.
After that, the differential signals will be send to LED receiving card and than showed on LED screen finally!
(2) LED video processor
It is not strictly required but important. With a LED processor, LED screen can display more flexible and abundant images and videos.
For example, image cropping. You can choose parts of the images to show entirely on the whole screen! Also, it can scale images to deal with the problems of incompatibility of definition of signal inputs and LED screen display.
(3) LED receiving card
LED receiving card is an indispensable part of the whole control system. The function is to transform the RGB signal from sending a card to digital logic signal that can be recognized by the drive circuit of the LED screen.
To discover the advantages, we can talk about this from several aspects such as its economic benefits and visual performances.
Monitoring agencies tested data such as CPM, audience coverage, and reach rate of advertising LED display screens. There are some vital data: LED billboards in core commercial areas can achieve a daily cost per thousand people as low as 68 yuan, daily traffic averaging 850,000, and the average engagement time per person of about 7 minutes.
(1) Coverage Value
According to a survey on the audience reach of outdoor LED large screens, the reach rate of audiences for large screens remains above 60%. Every time audiences pass by the LED large screen, they can clearly see it 6-9 times. Viewers actively watch the screen 6 to 4.9 times.
On average, respondents’ gaze remains on the LED large screen for a duration of 16.8 to 38 seconds.
(2) Spatial Value
These large outdoor LED screens is mostly located in public areas with high pedestrian traffic, such as core city areas, commercial districts, subway stations, and airports. Its prime geographical location implies higher marketing value.
(3) Acceptance of audiences
Consumers have a high acceptance of outdoor LED large-screen media, with an overall acceptance rate of 76%.
64% of Consumers like outdoor LED billboards, and 57% of consumers pay attention to these screens.
(1) High brightness:
The brightness of traditional LCD screens and projectors is generally around 500cd/m2, while LED display screens can reach up to 10,000cd/m2. The brightness degradation will not exceed 5% per year.
(2) High fidelity:
Traditional display devices have a color grayscale of only 8 bits, which means a range of 256 levels of brightness variation. LED display screens equipped with specific control systems and driver chips can achieve a grayscale of 16 bits, which is 65,536 levels, 256 times that of traditional display devices.
Traditional LCD screens and projectors are limited in size and difficult to expand arbitrarily due to technical limitations. LED display screens are composed of independent cabinets that can be infinitely expanded according to the user’s needs.
If you read this post, you may have understood what is the working principles, and how they will bring both economic and marketing benefits to people, and also enjoyed some famous cases of these innovative and useful advertising methods!
As you saw in this post, with an advertising LED screen, you can get high visual performance that any other kind of media can not bring to you, and also the possibility of a high return on your advertising budgets! Just apply a plan for it, and you may leapfrog your competitors on branding and marketing.
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