How to Make 3D Billboard? Simple and Quick Guidance!

You might have seen a 3D tiger leaping from a building or a car rushing toward the street. People can’t take their eyes off it.

Many people ask, “How do you make a 3D billboard like that?” The answer lies in a mix of creative design, precise LED technology, and smart visual tricks.

In this post, you’ll learn how to make a 3D billboard step by step — how it works, what display to choose, how to create great 3D content, and how much it really costs. Let’s uncover the secrets behind those jaw-dropping outdoor displays.

Table of Contents

1. How Do 3D Billboards Work?

We can explain this principle in a simple manner:

There are two images that will be displayed on the LED screen. However, they are taken from two different perspectives and can be combined into single footage.

It is just like a little trick for your eyes – the 3D effect is achieved by this special processing technology, but the screen itself is still 2D dimension.

So, what is the detail? 

For the 3D naked-eye screen, two different images are displayed, and both photos are taken from two different angles to be combined. 

Therefore, our left and right eyes see different images with no obvious perception, resulting in the depth observed in 3D video clips.

3d-led-billboard technology

Just like the picture shows, right eyes and left eyes will receive different images thus 3D visual effect will be created.

Now, you may have already understood how to make a 3D billboard: A high-quality 2D LED display + display contents.

So, is there any key points for you to make sure these two parts can all work well to bring you ideal visual effect?

Of course! Now we will start explain to you what you should notice when choose your right 3D LED screen, and content providers.

2. The Core Components of a 3D Billboard

Here we will list the needed features of 3D LED displays for you. 

a. Seamless curved LED displays

First, you need to choose a seamless LED display, especially when needing a curved LED display.

how to make 3d billboard

Just as the pictures show many of 3D LED billboards will have a corner, thus it is important for them to have a seamless surface and smooth connection. Otherwise, the visual effect will become not so real at all.

Linsn provides perfect curved LED displays as we can combine a 90-degree LED display with a common flat LED screen to create the best final effect!

of800 3d

Like the product pictures above, we manufactured special curved LED display to connect with our high-quality LED display screen to make the perfect corner.

b. High-standard configurations

As 3D digital billboard need to display high-definition 3D contents, the configurations should be high standard. Here are the requirements for its refreshment, grayscale, and dynamic contrast.

(1) high refreshment: ≥3840hz

(2) High grayscale: ≥14bit

(3) High dynamic contrast

(4) Configure multi-graphics card

A professional decoder and 3D video source are also needed. And for outdoor LED billboard, the brightness level should reach certain level to show the images clearly even under sunlight.

c. 3D content for displaying

To get the ideal 3D contents you want, generally, there are some steps to do:

(1) Discuss creative pre-design/preview/style: PDF, image, design drawings, creative explanation, etc.

(2) Customer data organization: such as LOGO, character IP, copywriting, etc.

(3) Data collection: it is formulated for on-site information

(4) Effect reference: It is formulated for on-site information

Also, there are more things to do after these preparations. But do not worry, 3D content provider will take hold for you. We will discuss how to ensure you get satisfied 3D videos then.

3. Step-by-Step: How to Make a 3D Billboard

creating-a-3d-billboard

Step 1: Choose the Right LED Display

Pick a screen that supports high resolution and wide viewing angles. Curved or large LED screens work best for 3D effects.

Step 2: Plan Your 3D Content

Decide what object or scene will “pop out.” Sketch it first to see how it fits the screen.

Step 3: Use 3D Animation Software

Programs like After Effects or Blender can help you create realistic 3D motion. Keep objects in the center for maximum effect.

Step 4: Map the Content to the Screen

Adjust the video to match the shape and size of your LED display. Curved screens may need special mapping.

Step 5: Test and Adjust

Play the content on the screen. Check from different angles and tweak brightness, shadows, and motion.

Step 6: Launch Your Billboard

Once everything looks right, it’s time to show it to your audience. Monitor feedback and make small improvements if needed.

4. How to Make Satisfied 3D Advertising Contents?

Typically, 3D advertising contents are produced by professional providers, and some details you need to give to them for making better 3D effect.

(1) The brands and products introduction

Helps designers understand the brand or product

(2) Provide relevant KV main visual diagram

PSD layered images with above 1080P resolution

(3) Creative appeal points

Discuss some important creative points expresses about the brand or product

(4) Related AI information

Such as LOGO, standard characters, etc.

The more accurate the material, the better the effect.

Official Production Period

1. Static mirroring
2. Dynamic mirroring, mirroring refinement
3. LED scene restoration
4. Three-dimensional scene
5. Character, product animation
6. Rendering output
7. Post synthesis
8. Finished output
9. Finished video correction
10. Upload the screen

4.1 How to Make 3D Billboard Videos on Curved Screen?

In this video, the process of how to make 3D billboard on curved LED screen used Blender is described in detail.

Preparation:

(1) Determine the screen size and height, as well as the ideal position of the viewer.

(2) Set the camera’s focal length and angle to capture the screen optimally.

Step 1: Modeling the Screen:

(1) Create a model representing the screen in Blender.

(2) Separate the screen into a separate object.

Step 2: Setting up 3D Content:

(1) Import your 3D models and set up lighting and materials.

(2) Add animation effects to the 3D content.

Step 3: Setting up the Screen:

(1) Use UV project modifier to project the images rendered by the camera onto the screen.

(2) Adjust projection settings to match the screen’s viewing angle and size.

Step 4: Adjusting Materials and Borders:

(1) Set up screen material to make it look like a realistic display screen.

(2) Add border loops to ensure the video does not distort.

Step 4: Rendering Test Images:

Render single frame images to check the alignment of the screen and 3D content.

Step 5: Creating the Anamorphic Video:

(1) Set the screen to play the 3D content’s UV-mapped region.

(2) Align the camera to the screen to capture the anamorphic effect video.

(3) Render the entire video sequence and save it as MP4 format.

By following these organized steps, you can effectively create stunning 3D anamorphic illusion videos in Blender.

5. How Much Does It Cost to Make A 3D Billboard?

There are many factors to decide the final prices including sizes and complexity, design and graphics, materials, location, installation process, maintenance, quantity of cabinets, etc.

The prices vary due to numerous factors influencing the final cost. Let’s break down this point into several parts:

factors-influencing-led-display-pricing

(1) Video Complexity: 

The intricacy of the video content significantly impacts the overall pricing.

(2) Screen Specifications: 

Various aspects of the screen, such as size, resolution, and technology, contribute to the pricing.

(3) Production Complexity: 

The level of complexity involved in producing the content, including graphics, animation, and special effects, influences the cost.

(4) Video Duration: 

The length of the video affects the pricing, with longer videos generally incurring higher costs.

(5) Production Timeline: 

The urgency of the project and turnaround time required may impact pricing.

(6) Indoor or Outdoor Installation: 

Whether the display will be placed indoors or outdoors affects the pricing due to different environmental considerations and requirements.

(7) LED Control System: 

The type and sophistication of the LED control system employed influence the pricing.

(8) Location: 

The geographical location of the installation site may affect logistical considerations and associated costs.

(9) Lease Duration: 

The duration of the lease agreement for the display space may impact the pricing structure.

(10) Construction Fees: 

Any additional construction or installation fees required for the display setup contribute to the overall cost. 

6. Common Mistakes to Avoid

Creating a 3D billboard can be amazing, but even small mistakes can ruin the effect. Before you launch, it’s important to know what to watch out for.

(1) Using Low-Resolution Screens

A screen that’s too low in resolution can make your 3D objects look blurry or pixelated. Always choose high-quality LED displays for the best visual impact.

(2) Ignoring Viewing Angles

3D effects only work if people can see them properly. Make sure your design looks good from multiple positions around the billboard.

(3) Overcomplicating the Design

Too many moving elements or cluttered scenes can confuse viewers. Focus on one or two main objects that “pop out” clearly.

(4) Skipping Test Runs

Not testing the content on the actual screen can cause mistakes in size, brightness, or motion. Always preview and tweak before going live.

(5) Neglecting Lighting Conditions

External light, like sunlight or streetlights, can wash out the 3D effect. Check your billboard location and adjust brightness and contrast accordingly.

7. Tips to Make Your 3D LED Billboard Stand Out

A 3D LED billboard can grab attention, but a few smart tweaks can make it unforgettable. Here are some tips to make your content really pop.

(1) Focus on One Main Object

Highlight a single, clear 3D object that jumps out at viewers. Too many objects can be distracting.

(2) Use Bright Colors and Contrast

Vivid colors and strong contrast help your 3D effects stand out, even from a distance.

(3) Play with Motion and Depth

Add subtle movement and depth layers to make your content feel alive. Don’t overdo it—less is often more.

(4) Match Content to Screen Shape

Curved or irregular LED screens need content adjusted to fit perfectly. Proper mapping ensures the 3D effect works from all angles.

(5) Include Interactive or Surprising Elements

Unexpected effects or small animations can wow viewers and make your billboard more memorable.

(6) Test in Real-World Conditions

Check how your billboard looks under sunlight, streetlights, or at night. Adjust brightness and shadows accordingly.

8. How to Measure the Effectiveness of 3D Billboard?

Creating a 3D billboard is just the first step — you also need to see if it really works. Measuring effectiveness helps you improve future campaigns.

measuring-3d-billboard-effectiveness

(1) Track Audience Engagement

Observe how long people stop and watch your 3D content. Longer attention means your content is grabbing eyes.

(2) Use QR Codes or Short Links

Add scannable codes to your billboard. This tracks direct interactions and shows which ads drive action.

(3) Monitor Social Media Buzz

Check if people are sharing photos or videos of your billboard online. Social shares indicate high impact.

(4) Collect Feedback from Surveys

Ask viewers what they think about the 3D effect and message. Quick surveys can give useful insights.

(5) Analyze Sales or Leads

If the billboard is for promotion, track related sales or inquiries. Direct results show whether your 3D content converts.

(6) Compare Before and After Metrics

Measure traffic, engagement, or sales before and after launching the 3D billboard. This gives a clear picture of its effectiveness.

9. FAQs

Yes, there are many amazing 3D billboards in China such as Shenzhen, Guangzhou, Shanghai, Chengdu, etc.

These 3D displays are renowned worldwide, attracting significant foot traffic and generating substantial profits.

If you want to know these China 3D billboards further, just turn to this page:

China 3D Billboard Introduction 2024

Linsn LED is a professional 3D LED display company that make high-quality 3D billboard.

This company owns 12,000 square meters factory and a skilled team of production and sales. It provides high-standard curved LED screens, reliable LED controllers, 7/24 hours services, etc.

Yes, digital billboard is profitable and can bring you good return in long-term run.

Here are several noteworthy discoveries:

a. A study conducted by Nielsen revealed that 58% of U.S. adults actively engage with roadside billboards. Additionally, it highlighted the effectiveness of billboards in reaching younger demographics, particularly individuals aged 18-34.

b. As per a report by the Outdoor Advertising Association of America, billboards have the potential to achieve substantial ad recall and engage a diverse audience. 

The research indicates that 66% of drivers frequently or occasionally notice billboards during their daily commute.

c. Research conducted by the Traffic Audit Bureau for Media Measurement demonstrated the significant impact of billboards on brand awareness. 

The study found that 71% of participants recalled specific billboard messages, even after exposure to digital and mobile advertising campaigns.

There are more factors deciding its high profit margin: long service life up to 10,000 hours; easy maintenance saving labor costs and maintenance costs; high protection ability preventing the screen from damages; low power consumption, and so on.

There are such large screens worldwide – America, China, Japan, Korea, Russia, etc.

The cities have 3D billboards including New York City, Tokyo, London, Shanghai, and Dubai. However, the use of 3D billboards is not limited to these cities, as they can be found in many urban centers globally, where advertisers seek innovative ways to capture the attention of passersby.

10. Conclusion

Ready to grab attention like never before? Learning how to make a 3D billboard can give your brand a bold, unforgettable presence.

Don’t let your message blend in — start planning your 3D content today. Have questions or need guidance? Contact us and we’ll help you bring your 3D billboard to life.

If you want to learn more about 3D advertising and 3D LED displays, this guide has you covered! For more related articles and tips, check out the links below.

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